Singles Day Is Coming…

If you haven’t yet circled Singles Day on your calendar, you’re missing out on one of the largest sales events globally. Celebrated annually on 11th November (11/11), Singles Day originally started as a way to celebrate being single, but it has since transformed into a worldwide shopping event that surpasses both Black Friday and Cyber Monday in total sales. This article will explore the origins of Singles Day, highlight the top deals to look out for, and reveal which retailers are leading the way.

What Is Singles Day?

Singles Day began in China during the 1990s as a way for single people to celebrate their independence. The unique date of 11th November, represented by four “1’s,” became a symbol of singleness. In 2009, Chinese e-commerce giant Alibaba turned this day into a significant shopping event, offering substantial discounts and special offers to customers. Nowadays, Singles Day has grown into a global phenomenon, with shoppers from around the world eagerly anticipating sales on everything from electronics to fashion.

The Biggest Sales Event In The World?

In recent years, Singles Day has outperformed Black Friday and Cyber Monday in terms of revenue. In 2023, Alibaba achieved sales exceeding $74 billion (approximately £61 billion) within just 24 hours! With numbers like these, it’s clear why Singles Day has become a key date for retailers aiming to offer substantial discounts and drive significant sales.

Where To Find The Best Deals

Whether you’re a Singles Day veteran or new to the event, knowing where to find the best deals is essential. Here are some of the major players leading the charge during Singles Day:

1. Alibaba
As the originator of Singles Day as a shopping extravaganza, Alibaba is at the heart of the action. Expect exclusive discounts on everything from electronics and clothing to home essentials. Alibaba frequently partners with global brands, such as Nike and Apple, to offer substantial discounts during the event.

2. Amazon
Although Singles Day started in China, Amazon has joined in recent years, especially in markets like Japan and Singapore. Amazon typically runs concurrent promotions during Singles Day, offering impressive price reductions across a variety of categories, including technology, fashion, and beauty products.

3. AliExpress
AliExpress, the international retail platform operated by Alibaba, allows shoppers worldwide to benefit from Singles Day deals. Known for offering huge discounts on everything from gadgets to clothing, it’s a go-to platform for bargain hunters.

4. Shein
Shein, a fast-fashion behemoth, is also a key player during Singles Day. Known for offering major price cuts on trendy clothing and accessories, Shein attracts a younger, fashion-forward audience.

5. Temu
Temu, a rising star in global e-commerce, offers incredibly low prices on a wide range of items, from electronics to fashion and home goods. During Singles Day, Temu provides massive discounts, flash sales, and exclusive offers, making it a top choice for bargain hunters.

Shein app
source: Unsplash – Shein app

How To Make The Most Of Singles Day

To maximise your Singles Day shopping experience, keep these tips in mind:

1. Start early
Some retailers begin rolling out deals and pre-sales in the days leading up to 11th November. Watch for early bird discounts and flash offers.

2. Use coupons and vouchers
Many platforms, especially Alibaba, offer additional coupons and vouchers that can be stacked on top of existing discounts for even bigger savings.

3. Create a wish list
Make a list of the items you’re after and set up price alerts to track any reductions.

4. Stay informed
Follow your favourite brands and retailers on social media to stay up to date with last-minute deals and exclusive offers.

What To Expect In 2024

As Singles Day continues to expand globally, more brands and retailers are likely to get involved, making it an even larger event. Keep an eye on platforms like TikTok and Instagram, as many brands now use social media influencers and live shopping streams to promote their Singles Day sales.

With unbeatable deals, exclusive offers, and enormous discounts, Singles Day is the perfect time to snap up everything from the latest tech gadgets to high-fashion items at bargain prices. Keep track of the major players—Alibaba, Amazon, AliExpress, Shein, and Temu—and stay ahead of the crowd to make the most of the world’s largest shopping event!

This article, originally authored by Christiaan, was first published in TrustDeals.co.uk on 6 November, DOI: https://www.trustdeals.co.uk/articles/singles-day. It is reprinted here with permission from the publisher and the author(s). Any modifications made to the article since its original publication are noted in the text.

Christiaan van Amstel